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Stuck on What to Post? You’re Not Alone.
Let’s be honest—some weeks you just don’t have any news.
No events. No sales. No new products.
Still, your Google Business Profile (GBP) needs fresh content to stay active, rank higher, and build trust with local customers.
So what should you post when there’s “nothing new” going on?
This blog will give you a reliable playbook of easy, high-performing GBP post ideas that keep your profile fresh—even on slow days.
1. Why Posting on GBP Still Matters in 2025
Google Posts aren’t just for announcements. They signal:
- ✅ You’re active and in business
- ✅ You care about your customer base
- ✅ You offer relevant, updated info (which helps SEO)
💡 GBP posts also increase engagement with your profile and can drive direct conversions through call-to-actions like “Book,” “Learn More,” or “Call Now.”
2. The Myth: “If I Don’t Have a Promo, I Shouldn’t Post”
Not true. You don’t need a sale, coupon, or big announcement to post.
In fact, the most trustworthy-looking profiles often post:
- Helpful tips
- Behind-the-scenes content
- Recent work examples
- Seasonal messages
- Community involvement
You just need to reframe what counts as “news.”
3. 10 Easy GBP Post Ideas (Even When Business Is Quiet)
Here are 10 things you can post anytime—even if you feel like nothing’s happening:
🧰 1. Showcase a Recent Job
“Just finished a kitchen reno in Brampton—check out the new backsplash!”
📸 2. Share a Customer Photo or Quote
“Thanks to Sarah in Oshawa for this kind feedback—glad we could help with your move!”
❓ 3. Answer a Common Question
“What’s the best time to service your HVAC unit? We recommend spring or fall.”
🕒 4. Highlight Your Business Hours
“We’re open this long weekend—book a visit online or call now.”
🍁 5. Share a Seasonal Tip
“Furnace filters should be changed every 90 days—especially during Canadian winters!”
📍 6. Remind People of Your Service Areas
“Now booking clients in Mississauga, Oakville, and Burlington!”
💬 7. Repost a Great Review
“Here’s what Mike in Etobicoke had to say after our Google Ads audit: ‘Super clear, no pressure, and real results.’”
📞 8. Promote a Free Consultation
“Not sure if local SEO is right for your business? Let’s talk—book a free discovery call today.”
🧑🔧 9. Introduce a Team Member
“Meet Jenny—our Google Business Profile expert and go-to for account reinstatements!”
📅 10. Share a Weekly Tip or Routine
“Every Monday we check client GBP listings for ranking shifts—want us to do that for you? Book a call!”
4. Make It Visual—Even If It’s Simple
GBP posts that include a photo or branded image perform better.
Here’s what you can use (no pro designer needed):
- A quick photo from your phone
- A customer’s “before and after”
- A free Canva template with your tip
- A screenshot of a review or client result
📱 Local content doesn’t have to be pretty—it just has to be real.
5. Use the Right Call-to-Action (CTA)
Every GBP post lets you add a CTA button.
Choose based on your goal:
| Goal | Best CTA |
|---|---|
| Get more leads | “Call Now” or “Book” |
| Drive web traffic | “Learn More” |
| Promote offers | “View Offer” |
| Boost trust | “Read More” with a helpful tip or story |
📈 Always think: What action do I want the viewer to take next?
6. How Often Should You Post on GBP?
💡 Optimal: 1 post per week
🛑 Minimum: 1 post every 14 days
GBP posts disappear from public view after 7 days (except events/offers), so regular updates keep your profile fresh and active in Google’s eyes.
Final Thoughts: No News Is Good News—If You Use It Right
Even if there’s nothing big to share, you still have plenty to post.
Service reminders, team highlights, seasonal tips—they all build trust, authority, and local engagement.
Consistency beats perfection.
At GBP Support, we help small businesses turn quiet weeks into powerful local content that fuels rankings, visibility, and conversions.
👉 Book your free discovery call and get a custom posting plan that works—even when business is slow.