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Where Should You Focus Your Weekly Posts?
If you only have time to post once a week—should it be on Instagram, Facebook, or Google Business Profile (GBP)?
Most businesses default to social media. But here’s what we’ve learned after managing hundreds of Canadian business profiles:
👉 Posting weekly on GBP delivers better visibility, trust, and local leads—faster than social.
This post breaks down:
- Why GBP posts outperform social for local visibility
- What happens when you stay consistent
- Why even one post a week makes a huge difference
- How to prioritize GBP in your content strategy
1. GBP Posts Show Up on Google—Social Posts Don’t
When someone Googles your business, your GBP is front and centre.
That means your latest post shows up before they ever reach your website or social channels.
📍 It’s the first impression in:
- Local 3-Pack results
- Google Maps
- Mobile search
- Voice search (yes, Google Assistant reads from GBP data)
Meanwhile, social posts get buried in feeds—and are rarely found through search.
💡 A GBP post can influence a decision before they even click.
2. GBP Posts Influence Rankings—Social Posts Don’t (Directly)
Google does track how active your GBP is. Posting regularly shows:
- Your business is alive
- You serve your local area actively
- You keep your customers informed
This helps your GBP:
- Stay verified
- Rank higher in local search
- Compete better in crowded categories
Social media engagement doesn’t directly impact local SEO rankings.
GBP activity does.
3. GBP Posts Get Seen By Buyers—Not Browsers
People browsing social media may see your content—but they’re not always ready to buy.
People on Google?
They’re searching because they want to take action:
- Call
- Visit
- Book
- Compare reviews
That makes GBP a high-intent platform—and your weekly post puts your offer or message right in their path at the perfect moment.
🧠 Real-world example:
A landscaping business posted a “Spring Cleanup Now Booking” message on GBP. Within 3 days, they had 6 new calls from people who saw the post while searching.
4. GBP Posts Don’t Compete With the Algorithm
On Facebook or Instagram:
- You post
- You wait
- The algorithm decides who sees it (if anyone)
On GBP:
- You post
- It’s immediately visible on your business profile
- It appears in Google results when someone looks for businesses like yours
📊 Result: 100% visibility to people already searching, not 1% reach to distracted followers.
5. GBP Posts Don’t Require Hashtags, Filters, or Fancy Captions
You don’t need:
- Trending audio
- Viral hooks
- Branded graphics
- 30 hashtags
You just need a photo and a few useful lines.
✅ Example:
“Just finished a basement waterproofing job in North York—book your free quote before summer rains hit!”
That’s it. Simple. Powerful. Actionable.
⏱ Posting takes less than 3 minutes.
6. But Can’t I Just Copy My Social Post to GBP?
Yes—and you should. But reverse your priority:
Write your GBP post first
📍 Because it has the most local SEO value.
Then, repurpose it for:
- Instagram Stories
- Facebook updates
- LinkedIn posts
- Email blasts
💡 Let your search-first content guide your content calendar—not the other way around.
7. Combine GBP With Reviews and Photos for Maximum Impact
The best-performing GBP profiles have:
- Fresh posts every 7–10 days
- Recent 5-star reviews
- Local keyword-rich photo captions
- Accurate NAP (Name, Address, Phone) data
These profiles rank higher, attract more clicks, and convert more searchers into customers.
Final Thoughts: Post Where Your Customers Are Looking
If you only have time for one post this week—make it on Google, not Instagram.
Your social followers are fans.
Your Google searchers are leads.
At GBP Support, we help local businesses build a simple, strategic posting system that grows visibility without the overwhelm of daily content calendars.
👉 Book your free discovery call and we’ll help you turn your GBP into your best-performing marketing channel.