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Use Google Posts to Boost Visibility, Build Trust, and Drive Local Leads
Many contractors focus on reviews and photos for their Google Business Profile—but forget the third pillar of local SEO success: Google Posts.
Used consistently, Google Posts help you:
✅ Appear more active to Google (which boosts rankings)
✅ Convert more viewers into callers or quote requests
✅ Build trust with real-time updates, client wins, and seasonal offers
In this guide, you’ll learn exactly what to post, how often, and how to turn each post into a local lead magnet.
🔎 What Are Google Posts?
Google Posts are short updates that appear on your GBP and in local search results. You can use them to:
- Promote services or discounts
- Share project highlights
- Answer FAQs
- Showcase reviews
- Announce availability
Each post can include a photo, 300–500 characters of text, and a CTA button (like “Call Now” or “Book”).
🕒 Posts stay visible for 7 days—unless it’s an “Event” or “Offer.”
✅ What Contractors Should Share (With Examples)
1. Project Highlights
📸 Show off a job you just completed—before & after preferred.
Example Post:
“Just finished a basement renovation in Vaughan—new drywall, pot lights, and waterproof flooring. We’re booking July projects now—click to request a free estimate.”
✅ CTA: “Book”
2. Client Reviews & Testimonials
🎯 Turn happy reviews into mini case studies with visuals.
Example Post:
“⭐⭐⭐⭐⭐
‘Maple Reno Co. transformed our outdated kitchen into a dream space. On time, on budget, and beautiful work!’ – Susan D. in Mississauga”
✅ CTA: “Call Now”
3. Seasonal Offers & Lead Magnets
⏳ Promote specials tied to timing (e.g., fall basement deals, spring decks).
Example Post:
“🏡 Fall Special: Book your basement finishing project before September and receive a free design consultation.”
✅ CTA: “Learn More” or “Book”
4. FAQs or Education
💡 Answer real homeowner questions in 2–3 sentences.
Example Post:
“Do I need a permit for a kitchen renovation in Oakville? Yes—especially if you’re removing walls or altering plumbing. We handle permits for you.”
✅ CTA: “Call”
5. Availability Updates
📅 Show when you’re booking—and drive urgency.
Example Post:
“Now scheduling kitchen renos for mid-July. Book your free quote today—spots fill up fast!”
✅ CTA: “Book” or “Call”
6. Behind-the-Scenes Content
👷🏽 Introduce your crew, show site prep, or display materials being delivered.
Example Post:
“Demo day in Scarborough! We’re prepping a bungalow for a full basement conversion. Stay tuned for the transformation.”
✅ CTA: “Follow” or “Call”
🗓️ How Often Should Contractors Post?
- 🔁 Ideal: 1–2 times per week
- ✅ Minimum: Once every 7 days (to keep post visible)
- 📆 Best days to post: Tuesday–Thursday
- 🕒 Best times: Between 9am–3pm (when homeowners are searching)
🧠 Bonus Tip: Schedule 4–6 posts at once for the month using Google’s free dashboard or a posting tool.
🧱 Formatting Tips for Better Results
| Element | Tip |
|---|---|
| 🔤 Text | Keep it under 300 characters. Use bullet points or emojis. |
| 📸 Photo | Use real job photos—not logos or stock images. |
| 🧲 CTA | “Book,” “Call,” and “Learn More” work best. |
| 📍 Local Signal | Mention the city or neighborhood. Ex: “Just completed in Burlington.” |
📈 Why Posts Boost SEO and Conversions
- Google rewards active profiles with higher rankings
- Posts show prospects you’re professional, available, and in-demand
- They increase conversions from viewers → callers → clients
🚀 Next Steps
- 📞 Book a Free GBP Audit to get personalized post ideas