How to Get More Reviews as a Local Plumber – Google Business Profile Support

Boost Your Google Ranking, Win Trust Instantly, and Book More Calls

When someone’s pipes burst, water heater dies, or drain backs up, they don’t shop around—they check your Google reviews and call the first trustworthy option.

That’s why getting more authentic, keyword-rich, location-specific reviews is one of the fastest ways to grow your plumbing business.

In this guide, you’ll learn exactly how to ask for reviews, what customers should say, and how to turn your Google Business Profile into a lead magnet—without spending a dime.

💬 Why Google Reviews Matter for Plumbers

Plumbing customers want 3 things:

✅ Someone who’s local
✅ Someone with proof (before they call)
✅ Someone they can trust in an emergency

And Google reviews deliver all three—right in the search results.

A strong review strategy helps you:

Appear in the top 3 map pack (where all the clicks happen)
Build instant credibility
Turn one service call into multiple referrals
Outrank larger competitors with ad budgets

🛠️ Step-by-Step: How to Get More Reviews (That Help You Rank)

✅ 1. Ask Every Customer—Every Time

Whether it’s a big job or a small fix, you should always ask.
Happy clients are usually glad to help—you just need to make it easy.

Script:

“Thanks again for choosing us! If you were happy with the service, would you mind leaving us a quick Google review? It really helps other homeowners find us when they need a plumber.”
[Insert your review link here]

✅ 2. Send the Review Link by Text

People are more likely to leave a review on their phones right after the job.

Pro Tip: Use the short review link from your GBP dashboard:

Go to “Home” in your Google Business Profile
Find “Get more reviews”
Copy the link and save it in your notes or CRM

📲 Text it immediately after the job, while the experience is still fresh.

✅ 3. Ask Clients to Mention the Right Keywords

Google uses review content to rank you.
So if clients mention:

The service (e.g., drain cleaning, pipe repair)
The location (e.g., in Scarborough, in Oakville)
The experience (e.g., fast, honest, fair price)

…it helps you rank higher for future searches.

Great Example:

“John came to our home in North York to fix a leaking toilet. He arrived within 30 minutes and did a great job. Highly recommended!”

✅ 4. Make It Part of Your Job Workflow

You shouldn’t have to remember every time. Build it into your process:

After payment: “Thanks again! Here’s a quick link to leave a review.”
After an email receipt: “Would you mind sharing your feedback?”
On a thank-you card or invoice: “Tell us how we did on Google!”

🧠 Pro Tip: Use review request tools like:

NiceJob
ReputationStacker
Jobber (with automation)

✅ 5. Respond to Every Review—Especially the Bad Ones

Google wants to see engagement. Replying shows you care and adds local relevance.

How to respond to good reviews:

“Thanks for trusting us with your sump pump repair in Markham! We’re glad we could help.”

How to respond to bad reviews:

“Sorry to hear that, and we appreciate the feedback. We’ll reach out directly to make it right.”

📢 Always take the high road—future clients are watching.

❌ What Not to Do

Mistake	Why It Hurts
Offering discounts for reviews	Against Google’s policy—could get flagged or removed
Asking for a 5-star review	Feels forced and can backfire
Using fake reviews	Easy to spot and can destroy your credibility
Ignoring reviews	Missed opportunity to engage + boost SEO

🔄 Turn Reviews into Repeat Business

Once someone leaves a great review:

📩 Ask if you can feature it in a Google Post or social media
📞 Offer seasonal maintenance services
🧾 Mention your referral program (if you have one)

One review can lead to 3 more if you stay top of mind.

🚀 Final Word

You don’t need 500 reviews to win local plumbing jobs—you just need consistent, high-quality, local reviews that prove you’re real, reliable, and fast.

Ask often. Make it easy. Thank every customer.
And watch your phone ring more than ever.

✅ Next Steps

📥 Download our Review Request Template Pack for Plumbers
📞 Book a Free GBP Review Strategy Session