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Most clinics set up their Google Business Profile (GBP) and then forget about it—leaving the “Updates” section empty for months.
Big mistake.
Google Posts are a free, high-visibility tool that can boost your clinic’s search presence, engage local patients, and increase booking conversions—right from Google Maps.
Whether you run a physiotherapy clinic, dental office, medical spa, or foot care practice, this post will show you:
- What types of posts actually work
- How often to post
- How Google Posts affect your rankings and click-through rate (CTR)
🤔 What Are Google Posts?
Google Posts are short updates you publish directly to your GBP. They appear:
- In your Business Profile on Google Search
- On Google Maps (mobile and desktop)
- Under the “Updates” or “Overview” tab
Each post includes:
- A photo or graphic
- 100–300 words of text
- A call-to-action button (e.g., “Call now,” “Learn more,” “Book”)
🎯 Why Google Posts Matter for Clinics
- Increase profile activity = better local rankings
- Push down competitor ads in your branded search
- Improve conversion rate (more calls, bookings, directions)
- Showcase real-time offers, updates, and patient education
- Make your clinic look active and trustworthy
💡 According to Google: “Business profiles with regular updates are more likely to be considered relevant and appear more often.”
🗂 Types of Google Posts That Work for Clinics
🩺 1. Educational Tips
Position your clinic as a helpful expert.
Examples:
- “How to prevent foot pain this summer (and when to see a chiropodist)”
- “3 stretches to ease lower back pain at home”
- “Are TMJ headaches caused by jaw tension?”
📌 Pro Tip: Add location terms:
“Back pain treatment in Mississauga? Here’s what to expect from physio.”
📢 2. Service Highlights
Focus on one specific treatment or service at a time.
Examples:
- “Shockwave therapy for plantar fasciitis – now booking”
- “Invisalign consultations available this month”
- “Custom orthotics fitting in Toronto – covered by most insurance”
✅ Great for targeting service keywords naturally.
🎉 3. Promotions or Seasonal Offers
Use urgency to drive action.
Examples:
- “June Botox Days – $50 off for new clients”
- “Direct billing available for student insurance until August”
- “Fall wellness check: 10% off orthotics for teachers”
📅 Include end dates to increase conversions.
👩⚕️ 4. Meet the Team or Behind-the-Scenes
Build trust and humanize your clinic.
Examples:
- “Meet our new physiotherapist, Dr. Ayesha Karim!”
- “Here’s what our foot care room looks like before and after every visit”
- “Our dental team just completed advanced sedation training!”
👀 These get more engagement than sales-focused posts.
⭐ 5. Patient Testimonials (With Consent)
Turn reviews into posts.
Example:
“I had chronic heel pain for 6 months. After one visit, I could walk normally again. The staff were amazing!”
✅ Add “Book now” or “Call now” buttons under each testimonial post.
⏰ How Often Should Clinics Post?
- Minimum: 1x per week
- Ideal: 2–3x per week
- Posts stay live for 6 months, but only the most recent 10–15 are shown by default.
📈 Consistency matters more than volume. Regular posting tells Google:
“This clinic is active, updated, and relevant.”
🧠 Smart Tips for Posting Success
✅ Use a mix of formats
Alternate between education, services, staff highlights, and promos.
✅ Include location keywords
e.g., “Looking for a chiropodist in Brampton?” or “Now offering facials in North York.”
✅ Add a clear CTA
Always use a button:
- Call Now
- Book
- Learn More
- Sign Up
✅ Reuse content
Turn Instagram captions or blog snippets into short GBP posts.
📊 Do Google Posts Help with Rankings?
While Google hasn’t officially confirmed this, local SEO experts (and our clinic clients) consistently report:
- Better visibility for service-related searches
- Higher engagement rates
- Faster indexing of new keywords (especially in medical and wellness niches)
✅ Plus, it’s one of the few things you can control directly on your GBP.
📈 Final Thoughts
Google Posts are:
- Free
- Easy
- Effective
Most clinics ignore them—so using them consistently gives your practice a local edge.
You don’t need to overthink it. Just keep showing up.
📞 Want Done-for-You Google Posts for Your Clinic?
At GBP Support, we help Canadian clinics:
- Write weekly Google Posts that match your services
- Optimize for keywords and conversion
- Increase your local Maps ranking with content that works
👉 [Book a Free 15-Min Discovery Call]
Let’s turn your GBP from “set it and forget it” into a real growth channel.