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Most clinics have a Google Business Profile—but very few are using Google Posts to their full potential.
Google Posts are free, easy to create, and often show up right on your clinic’s listing in both Search and Maps.
Yet many clinics let this feature sit empty while competitors gain visibility and patients.
Whether you run a hearing care centre, dental clinic, podiatry practice, or wellness spa, this post will show you how to use Google Posts to increase bookings, build trust, and stay top of mind with local patients.
🧠 What Are Google Posts?
Google Posts are short updates (text + image + link) that appear on your:
- Google Business Profile (on desktop + mobile)
- Google Maps listing
- Local search panel (on the right side of Google Search)
Think of it as your clinic’s microblog—with direct visibility on Google, where patients are already searching.
📈 Why Google Posts Help Drive Appointments
- Show your clinic is active, current, and trustworthy
- Promote services, special offers, events, or updates
- Improve click-through and engagement with your listing
- Add keyword-rich content that helps SEO and ranking
- Provide booking links or CTAs right on Google
Clinics that post weekly see higher profile engagement and more direct conversions from Google—without needing ads.
🧪 5 Types of Google Posts That Work Best for Clinics
1. 🆕 Service Spotlights
Promote specific services—especially high-value or time-sensitive ones.
Examples:
- “Now offering same-day hearing tests in downtown Hamilton.”
- “Get fitted for custom orthotics before summer! Book today.”
- “Now accepting new Invisalign patients in Mississauga.”
Tips:
✅ Mention your location
✅ Include a call-to-action
✅ Use keywords people are searching (e.g., “TMJ physio near me”)
2. 📅 Time-Based Offers or Seasonal Posts
Use urgency and seasonality to prompt quick bookings.
Examples:
- “Book your child’s back-to-school dental checkup today.”
- “Holiday Botox specials available until Dec 22nd.”
- “Free hearing aid batteries with any consultation this month.”
⏰ These posts are automatically removed after 7 days—perfect for limited-time promos.
3. 🧑⚕️ Team Highlights and Patient Trust Builders
Showcase your staff and clinic culture to build human connection.
Examples:
- “Meet Dr. Emily – our new foot specialist in Brampton.”
- “We’re proud to be voted Best Hearing Clinic in Durham for 2025!”
- “Thank you for 300 five-star Google reviews!”
✅ These posts build credibility, familiarity, and loyalty.
4. 🔎 Educational Tips & FAQs
Help patients feel informed—and remind them why they need your help.
Examples:
- “Do your ears ring at night? You may have tinnitus. We can help.”
- “How often should kids visit the dentist? Learn more.”
- “5 signs your foot pain may need custom orthotics.”
✅ Position your clinic as the go-to expert in your area.
5. 🔗 Direct Booking or Call-to-Action Posts
Push readers to take the next step right on Google.
Examples:
- “Click to book your hearing assessment online.”
- “We’re open late this week—tap to call and book.”
- “Use our Google appointment link for faster check-ins.”
👉 Link to your online scheduler, intake form, or a “Call Now” button.
🧠 Pro Tips for High-Impact Google Posts
📍 Mention Your City or Area
Helps Google and users connect your clinic to a specific location.
“Now accepting new patients in Markham” > better than “now accepting new patients.”
🖼️ Always Include an Image
Use real photos, not stock. People respond better to authenticity—show:
- Your front desk
- A team member
- Equipment or treatment room
- Real patients (with permission)
📅 Post Weekly for Consistency
Google Posts expire after 7 days unless marked as “Event” or “Offer.”
Try scheduling one every Monday—like a mini local ad.
📊 Track What Works
Monitor GBP insights to see:
- Post views
- Click-throughs
- Calls or bookings from post traffic
Use this to double down on what drives results.
🚫 Mistakes to Avoid
❌ Skipping location keywords (e.g., “hearing test” without saying “Toronto”)
❌ Using only stock or over-edited images
❌ Forgetting to link to booking or contact info
❌ Posting just once and never again
❌ Writing long-winded paragraphs—keep it short and action-focused
🧠 Final Thoughts
Google Posts are the most underused free marketing tool for clinics.
One 80-word post can land you a new patient—right from Google Maps.
You don’t need a big budget, just a consistent plan and a clear message.
📞 Want Help Writing and Scheduling Posts for Your Clinic?
At GBP Support, we help clinics:
- Create SEO-optimized weekly post calendars
- Write and schedule content that boosts calls and bookings
- Align GBP posts with seasonal services and promotions
👉 [Book a Free 15-Min Discovery Call]
Let’s make Google Posts your clinic’s most consistent, low-cost lead source.