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For any clinic, physiotherapy practice, med spa, foot care office, or dental clinic, your Google reviews are often the first thing people read before they ever call or book.
In fact, clinics with 4.5+ stars and 25+ reviews tend to get significantly more clicks and bookings than competitors—even when offering the exact same services.
But asking for reviews can feel awkward. You don’t want to annoy patients or seem desperate.
In this post, we’ll show you how to consistently get 5-star Google reviews naturally, using simple prompts and strategies that work for any health-based business.
💡 Why Reviews Matter More Than Ever
- Local ranking boost: Reviews with keywords help you show up in Google Maps
- Social proof: 90%+ of people trust online reviews as much as personal recommendations
- Conversions: Profiles with frequent, relevant reviews get more clicks and calls
📈 Reviews aren’t just for credibility—they’re part of your Google ranking algorithm.
📋 The Best Time to Ask for a Review
Timing = everything. Ask when:
- The patient is smiling, relieved, or grateful
- They’ve just completed treatment successfully
- They’ve commented, “Wow, that was great” or “I feel so much better”
✅ Ideal moments:
- Right after a follow-up visit
- When delivering results (e.g., “Your orthotics just arrived!”)
- At check-out, when they’ve experienced full care
💬 What to Say (Without Sounding Pushy)
Here are natural, professional review requests you can customize for your team:
📞 In-person script (front desk or provider):
“We’re so glad you’re feeling better! If you’d be willing to leave us a quick Google review, it really helps other patients find the same care.”
📱 Text or email follow-up:
“Hi [First Name], thank you again for trusting us with your care! If you have a moment, we’d truly appreciate a quick Google review. It helps others in [city] find quality care. Here’s the link: [Insert short Google review link]”
✅ Keep it simple
✅ No pressure
✅ Always include the link
🎯 Pro Tip: Ask for Specificity (Politely)
Generic reviews are fine. But specific reviews help you rank for high-value keywords.
Try this version:
“If you mention what treatment you came in for—like foot care, back pain, or your dental cleaning—it really helps other patients know what to expect.”
✅ Example:
“I had heel pain for weeks, and the team at [Clinic Name] fit me for custom orthotics. Within a month, I was back to walking comfortably. Highly recommend!”
📦 Tools to Make It Easier
Use automation tools or templates:
- Email automation (e.g., Mailchimp, IntakeQ, Jane App)
- SMS follow-ups (e.g., Podium, Birdeye, Twilio)
- Printed cards with QR codes at the front desk
- Add review prompts to email signatures or invoices
✅ Make it as frictionless as possible
🚫 Avoid These Common Mistakes
- ❌ Don’t offer discounts or incentives (against Google policy)
- ❌ Don’t ask during a rushed or negative moment
- ❌ Don’t send the link without context
- ❌ Don’t expect a review from every patient—it’s a numbers game
🧠 Bonus: Build a Culture of Review-Worthy Experiences
Before you ask for reviews, give patients a reason to leave one.
That means:
- Friendly, proactive communication
- Punctuality and professionalism
- Clean, calming clinic environment
- Exceeding expectations during treatment
- Making follow-up easy
🎯 Then the review isn’t a favour—it’s a natural next step.
🔁 Keep It Consistent
The best-performing Google profiles:
- Don’t just get reviews once in a while…
- They get them weekly—from a variety of patients, using current language and keywords
✅ 1–2 reviews per week is enough to outperform 80% of clinics in your area.
📈 Final Thoughts
Your Google reviews are one of the highest ROI marketing assets your clinic will ever have.
They build trust. They improve rankings. And they attract new, pre-sold patients—for free.
But you have to:
- Ask at the right moment
- Use the right language
- Make it easy to say yes
📞 Want Help Building a Review Strategy That Works?
At GBP Support, we help Canadian clinics:
- Set up automated review workflows
- Craft personalized scripts that patients respond to
- Build high-ranking, keyword-rich reviews that drive bookings
👉 [Book a Free 15-Min Discovery Call]
We’ll audit your GBP and show you how to turn happy patients into your clinic’s best marketing team.