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Are Seasonal Posts Worth the Effort?
As seasons change, so do your services, hours, offers—and maybe even your customer behavior.
But here’s a question many small business owners ask:
👉 “Do seasonal Google Business Profile (GBP) posts actually help my local SEO?”
The short answer: Yes—if you do them right.
In this blog, we’ll break down:
- Why seasonal content helps rankings and engagement
- What types of seasonal posts perform best
- Real data from local businesses using this strategy
- How to make your next seasonal post SEO-smart
1. What Counts as a Seasonal Post on GBP?
Seasonal posts aren’t just about holidays or sales.
They include content like:
- ❄️ “Book your winter furnace check before the freeze hits!”
- 🌸 “Spring cleanup slots now available for GTA homeowners!”
- 🎃 “We’re open on Thanksgiving Monday—drop by or call ahead.”
- ☀️ “Summer specials for landscaping in Mississauga start now!”
They’re time-sensitive, relevant, and tied to what customers are thinking about right now.
2. Why Google Likes Fresh, Timely Content
Google values relevance and activity—and seasonal posts check both boxes.
📈 Here’s what the data (and our client testing) shows:
- Businesses that post seasonally get up to 23–38% more profile views during active campaigns
- Seasonal keywords (like “winter tire change Toronto”) trigger higher visibility in local search
- Google tends to rank active profiles over stagnant ones—especially during peak shopping or service times
💡 Pro tip: Posting timely content shows Google you’re open, engaged, and meeting current user intent.
3. Seasonal Posts Boost Engagement, Not Just Rankings
Timely content gets more clicks and calls because it feels relevant.
🔍 Example:
A post in October that says:
“Time to swap to winter tires before the snow hits—book by Nov 1 and skip the line!”
…is more likely to convert than a generic “We offer tire change services” post.
It creates urgency, seasonal awareness, and a clear call-to-action.
📞 Our clients see 15–30% more calls when their GBP posts match the season or upcoming events.
4. Top Performing Seasonal Post Ideas (Per Industry)
Here’s a quick list by category:
| Industry | Seasonal Post Ideas |
|---|---|
| HVAC | “Furnace tune-ups before winter freeze” / “AC check-ups before summer heat” |
| Landscaping | “Spring cleanup bookings now open” / “Fall leaf removal schedule” |
| Retail | “Holiday gift bundles now in-store” / “Black Friday hours & deals” |
| Restaurants | “Valentine’s Day dinner reservations open” / “Patio is now open for summer!” |
| Home Services | “Gutter cleaning before winter” / “Spring pest control special” |
| Health/Beauty | “Back-to-school haircuts” / “Holiday glow-up facial promo” |
🧠 Don’t just post what you sell—tie it to what people care about right now.
5. How to Optimize Seasonal GBP Posts for Rankings
To make seasonal posts do SEO work and get clicks:
✅ Use local + seasonal keywords
“Winter lawn prep in Oakville” or “Open long weekend in Brampton”
✅ Include a strong CTA
“Book now” / “Call today” / “Limited spots left”
✅ Add a relevant image
Even a phone photo of snow tires, patio setups, or decorated storefronts can help
✅ Keep it short—but useful
Posts under 100 words with action-first phrasing perform best
✅ Post 7–10 days before the event or season shift
Don’t wait until the last minute—post early and extend visibility
6. Reuse and Refresh Last Year’s Content
You don’t need to reinvent your seasonal posts every year.
✅ Take last year’s spring or holiday post
✅ Update the image, dates, and CTA
✅ Repost with new keywords or city references
🎯 This keeps your strategy efficient—while still looking fresh to Google and customers.
Final Thoughts: Timeliness = Trust + Traffic
Seasonal GBP posts are more than just filler.
They’re a proven way to:
- Increase engagement
- Boost keyword relevance
- Signal Google that your business is active and responsive
And best of all? They convert casual searchers into customers right now.
At GBP Support, we help small businesses across Canada create a custom seasonal posting plan that boosts visibility every month of the year.
👉 Book your free discovery call and we’ll show you how to stay relevant, rank higher, and get more leads—season after season.