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Running a multi-practitioner clinic—whether it’s a medical centre, physiotherapy clinic, dental office, or allied health group—comes with a unique challenge:
How do you rank well on Google when multiple providers share one location?
Whether you have 3 or 30 professionals offering services under one roof, managing your Google Business Profile(s) correctly is essential to:
- Avoid internal competition
- Prevent duplicate content issues
- Rank both the clinic brand and individual practitioners effectively
This guide explains exactly how to optimize GBP for multi-provider clinics so that both your clinic and your team members show up in local searches.
🧠 Why This Matters
When someone Googles:
- “physiotherapist near me”
- “Dr. Emily Smith dentist Toronto”
- “naturopathic doctor [city]”
Google decides whether to show the clinic, the practitioner, or both.
Getting this setup wrong can cause:
- Confusion in search results
- Inconsistent rankings
- Suspended listings due to GBP policy violations
Done right? You can dominate local search real estate with both clinic and practitioner listings.
🧩 2 Types of Google Business Profiles You Can Have
1. Practice/Clinic-Level Listing
This is the listing for your business as a whole (e.g., “Willow Wellness Clinic”).
Ideal for searches like:
- “walk-in clinic near me”
- “foot clinic in Oakville”
- “sports injury clinic Toronto”
2. Practitioner-Level Listings
These are for licensed professionals who:
- Offer public-facing services
- See patients independently
- Have their own patient base
✅ Each practitioner can have their own listing, even if they work at the same address.
⚙️ How to Set Up a Multi-Practitioner GBP Correctly
🔹 Clinic Profile Setup
- Business Name: Use just the clinic’s name (no keywords or practitioner names)
- ❌ Don’t: “Willow Wellness Dr. Patel Physiotherapy Clinic”
- ✅ Do: “Willow Wellness Clinic”
- Category: Use the correct broad service (e.g., Physiotherapist, Medical Clinic, Dental Clinic)
- Phone & Website: General clinic number and website
- Hours: Clinic operating hours
- Services: All services offered collectively
- Photos: Exterior, reception, treatment rooms, group photos
🔹 Practitioner Profile Setup
Each provider (if applicable) can have their own listing:
- Business Name:Full name, credentials
- ✅ “Dr. Emily Smith, ND”
- ✅ “John Lee, RMT”
- Category: Based on their license (e.g., Naturopathic Doctor, Massage Therapist, Dentist)
- Phone & Website: Can point to their booking link or clinic page (if they don’t have a personal site)
- Hours: Their personal working hours
- Photos: Headshot, in-session images
✅ You can use the same address—but Google treats practitioner listings differently to avoid conflict.
🛑 What to Avoid (or Risk Suspension)
- ❌ Don’t use the same phone number for every profile
- ❌ Don’t create multiple listings for the same provider
- ❌ Don’t use clinic branding in practitioner listings (e.g., “Dr. Jane | Bright Smile Clinic” = violation)
- ❌ Don’t list practitioners who are not licensed or client-facing
🔍 Pro Tip: How to Get Both Clinic & Practitioners to Rank
- Clinic listing should target broader service-based keywords:
- “Physiotherapy clinic in Markham”
- “Dental clinic accepting new patients Toronto”
- Practitioner listings should target:
- Their name (brand search)
- Specialty services (“pelvic floor physio,” “Botox injections,” etc.)
- Review strategy:
- Direct general patients to review the clinic
- Encourage loyal patients to review their specific provider
- ✅ Make this part of the post-visit process
📈 How to Track Performance Separately
Use:
- GBP Insights for each listing
- UTM tags in website links to separate clinic traffic from provider traffic
- Call tracking numbers (if using a phone line for each listing)
✅ This helps you determine who’s attracting the most traffic—and where to focus your SEO and reputation-building efforts.
🔁 Bonus: When a Provider Leaves the Clinic
- Mark their GBP profile as “permanently closed” or transfer it if they’ve opened their own practice
- Remove them from your website if they’re no longer affiliated
- Redirect patient calls/emails if possible to avoid confusion
This keeps your clinic’s online reputation and traffic clean.
🧠 Final Thoughts
For multi-provider clinics, a well-structured GBP strategy means you don’t just compete—you dominate local search.
Done right, you’ll control multiple listings on Page 1:
- Your clinic
- Your top practitioners
- Your treatments and specialties
📞 Want Help Structuring Your Multi-Practitioner Clinic for Google Success?
At GBP Support, we help Canadian clinics set up and manage multiple listings properly—so your clinic AND your team rank higher, look more professional, and convert more searchers.
👉 [Book a Free 15-Min Discovery Call]
We’ll audit your profiles and give you a smart setup plan for maximum visibility with zero conflicts.