How to Track and Measure Your Google Maps Performance (What Matters & What to Ignore)

You’ve optimized your Google Business Profile. You’re posting regularly. Reviews are rolling in.

Now what?

If you’re not tracking your Google Maps performance, you’re flying blind.

This post will show your clinic team—whether you’re a dental office, physiotherapy clinic, foot care center, or med spa—how to properly measure success, know what metrics matter, and filter out the noise.

🎯 Why Tracking GBP Performance Is Critical

When done right, tracking helps you:

Measure your marketing ROI
Know which changes actually help your ranking
Catch visibility drops early
Make better business decisions (e.g., hours, services, staffing)

✅ Where to Track Your GBP Performance

There are three main places to monitor:

Google Business Profile Insights (native dashboard)
Google Search Console (website performance via Maps + search)
Google Analytics (with UTM tracking for GBP clicks)

You don’t need a complicated SEO tool—just consistency.

📌 The 7 Metrics That Actually Matter

📍 1. Search Impressions (Views)

Found in: Google Business Profile → Performance → Views

Breaks down:

Direct searches (clinic name)
Discovery searches (e.g., “physio near me”)
Branded searches (e.g., “Invisalign clinic in Toronto”)

📈 Goal: Increase discovery impressions—these drive new patient growth.

☎️ 2. Calls from GBP

Found in: GBP → Performance → Calls

Tracks how many people clicked “Call” from your listing.

💡 Pro Tip: Compare call volumes before and after new reviews, photos, or posts.

📈 Goal: Grow monthly calls from Maps consistently (10–50% gain is strong).

🔍 3. Direction Requests

This metric shows how many people asked Google Maps for directions to your clinic.

✅ It’s a high-intent action, and a clear signal that you’re being considered.

📈 Goal: Increase weekly/monthly direction requests—especially if you’re a local walk-in or foot-traffic-heavy clinic.

💻 4. Website Clicks from GBP

Google tracks when users click through to your website from your profile.

To go deeper, use UTM tracking (e.g., add ?utm_source=google&utm_medium=maps) to see those visits inside Google Analytics.

📈 Goal: Understand how many website visits came specifically from Google Maps—not just organic search.

🖼 5. Photo Views (vs. Competitors)

Found in: GBP → Performance → Photo Views

Google shows your photo engagement vs. similar businesses in your area.

📈 Goal: Stay above average—clinics with more high-quality photos get more engagement and map visibility.

🌟 6. Review Growth & Quality

Track:

Total reviews
Review velocity (how fast you’re getting them)
Star rating trend
Keywords mentioned in reviews (e.g., “pelvic physio,” “Botox,” “orthotics”)

📈 Goal: Consistent review growth, 4.5+ rating, and service/location keywords in reviews.

📅 7. Post Engagement

If you’re publishing Google Posts (and you should), track:

Views
Clicks
Calls/bookings generated from post CTAs

📈 Goal: Use Posts that generate action—not just updates. A/B test different CTAs like “Book Now” vs. “Call Us.”

🧪 What You Can Ignore

Not all metrics are equally useful.

❌ Don’t obsess over:

Photo quantity (without context or quality)
Follower count on GBP (it’s not Instagram)
Keyword visibility tools that guess local rankings

Stick to the data Google gives you about how real people are interacting with your clinic.

📈 What About Ranking Position?

Google doesn’t show exact GBP rankings. But you can:

Do incognito searches from different locations/devices
Use tools like BrightLocal or Local Falcon (if you want to get technical)
Measure real-world signals: calls, clicks, and directions

🧠 Final Thoughts

If you’re serious about getting results from your Google Business Profile, you must track it like a business asset.

You’ll know:

What’s working
What to double down on
What needs fixing

And best of all—you’ll start seeing patient growth you can prove.

📞 Want a Google Maps Tracking System Built for Your Clinic?

At GBP Support, we help clinics:

Set up accurate performance tracking
Analyze what’s driving results
Optimize based on real data—not SEO hype

👉 [Book a Free 15-Min Discovery Call]
Let’s build your clinic a tracking system that actually connects the dots between Google and patient bookings.