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Most clinics don’t take full advantage of Google Posts.
They either skip them completely—or use them like cheesy ads that don’t connect.
But here’s the truth:
Google Posts are a free, high-visibility content slot right on your Business Profile—right where patients are already deciding whether to book.
If you run a physiotherapy clinic, dental office, foot care clinic, or medical spa, this post shows how to:
- Promote your services effectively
- Drive more clicks and calls
- Stay engaging without sounding pushy
💡 What Are Google Posts?
Think of them like mini social media updates that appear on your GBP listing in:
- Google Search results
- Google Maps
- Mobile and desktop view
Types of posts include:
- What’s New (announcements, tips, service info)
- Offers (discounts, limited-time promos)
- Events (open houses, info sessions)
- Updates (holiday hours, team changes)
Posts last 7 days, unless it’s an event with a future date.
✅ Why Google Posts Matter for Clinics
- Increase profile activity (a ranking signal!)
- Educate patients about services and treatments
- Answer common questions in advance
- Build brand trust and visibility—before the patient even clicks your website
🧠 What to Post (That Doesn’t Feel Salesy)
Here’s how to craft helpful, relevant content that converts without shouting “Buy now!”
🦷 1. Service Spotlights
Example:
“Thinking about Invisalign? We now offer complimentary smile assessments for adults and teens. Learn if you’re a candidate in under 30 minutes.”
✅ Includes:
- Service name
- Benefit
- CTA (Call Now, Learn More, Book)
🧖♀️ 2. Seasonal or Situational Reminders
Example (Med Spa):
“Summer skin starts now 🌞 — Book your hydrafacial to help reduce sun damage and brighten tone before patio season.”
Example (Podiatry):
“Don’t ignore that heel pain—plantar fasciitis is easier to treat early. Same-week appointments available!”
✅ Timely, educational, and proactive.
🧑⚕️ 3. Team Introductions or Behind-the-Scenes
Example:
“Meet Dr. Ali, our TMJ and migraine-focused physiotherapist. She combines manual therapy and dry needling to help chronic jaw pain.”
✅ Builds trust and human connection.
📍 4. Location-Specific Services
Example (Multi-location clinic):
“Our Brampton location now offers pelvic floor physiotherapy with extended evening hours—perfect for busy new moms.”
✅ Helps attract walk-ins or nearby patients to the right location.
❓ 5. Answer Patient Questions
Example (Dental):
“Nervous about dental freezing? Here’s what to expect—and how we make it more comfortable for our patients.”
✅ Combines education + reassurance = action.
💰 6. Subtle Offers (The Right Way)
Example:
“New to our clinic? Ask about our welcome package for first-time patients. Includes 15-min extra consult time and take-home resources.”
✅ Add value without sounding desperate.
✍️ Google Post Best Practices for Clinics
- Length: Aim for 150–300 characters
- Tone: Informative, warm, professional
- Images: Use real photos (staff, services, clinic)—not stock
- CTA: Use Google’s built-in buttons:
- “Book”
- “Call Now”
- “Learn More”
- “Sign Up”
📆 Post weekly to stay fresh and active (Google notices).
📈 How to Measure Post Performance
Track inside your GBP dashboard:
- Views = how many people saw the post
- Clicks = how many engaged
- Calls/bookings = if linked properly (use UTM tags for website links)
🧪 Test different topics, tones, and CTAs—then repeat what performs best.
🧠 Final Thoughts
Google Posts are one of the most underused free marketing tools for clinics.
Instead of sounding salesy, use them to:
- Educate
- Reassure
- Inspire action
- Build trust right where patients are already searching
Remember: Every post is a chance to turn a searcher into a patient.
📞 Want High-Converting Google Posts Written for You?
At GBP Support, we help clinics:
- Craft weekly Google Posts that rank and resonate
- Match your services to search intent
- Track what’s working and adjust your content calendar
👉 [Book a Free 15-Min Discovery Call]
Let’s make your GBP profile work harder—without writing a word yourself.