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Most clinics don’t realize it, but Google Posts are one of the most underused features inside the Google Business Profile—and one of the easiest ways to stand out in Maps search.
Whether you run a dental clinic, physiotherapy office, foot care practice, med spa, or any other clinic-based service, posting consistently to your GBP helps you:
- Show up in more searches
- Educate potential patients
- Build trust before the first call
- Promote time-sensitive offers
In this guide, you’ll learn how to use Google Posts strategically, seasonally, and consistently to keep your clinic’s profile fresh—and converting.
🧠 Why Google Posts Matter
Think of Google Posts like mini social media updates, but built right into search.
Posts:
- Appear directly on your GBP when someone views your business
- Are indexed by Google (yes—they help with SEO!)
- Let you add calls-to-action like “Book,” “Call,” “Learn More”
💡 Google loves fresh content. Active posting signals your clinic is trustworthy, relevant, and engaged.
📅 What to Post—and When
Here’s a breakdown of year-round content themes that you can apply to any clinic type:
🧊 Winter (Jan–Mar)
- “Start the New Year pain-free” (Physio, Chiro)
- “Dry skin rescue facials” (Med Spa)
- “Don’t ignore winter foot pain” (Chiropody)
- “Invisalign consultations available” (Dental)
✅ Highlight: Health goals, immune support, slow-season promos
🌷 Spring (Apr–Jun)
- “Spring skin detox specials”
- “Get summer-ready with custom orthotics”
- “Now booking school-year dental checkups”
- “Spring clean your posture: Physio tune-up!”
✅ Highlight: Body rejuvenation, injury prevention, allergy-related care
☀️ Summer (Jul–Aug)
- “Hot weather foot care tips”
- “Botox for excessive sweating (hyperhidrosis)”
- “Avoid sports injuries this summer”
- “Teeth whitening for wedding season”
✅ Highlight: Lifestyle enhancement, travel readiness, summer skincare
🍁 Fall (Sep–Nov)
- “Back-to-school posture checks”
- “Fall skincare to reverse summer sun damage”
- “Prevent falls: balance & gait training for seniors”
- “Book your insurance-covered dental cleaning before year-end”
✅ Highlight: Routine checkups, insurance deadlines, seasonal transitions
🎁 December / Holiday Season
- “Gift cards available for facials & massage”
- “Year-end benefits: use them or lose them”
- “Holiday stress relief with acupuncture or massage”
- “Plan your January physio sessions now”
✅ Highlight: Gifting, urgency, health resets
✍️ How to Write an Effective Google Post
🔹 Format to follow:
Headline (optional):
“Say Goodbye to Plantar Fasciitis This Fall”
Body Text:
Brief, conversational, 2–4 sentences max.
Focus on the value to the patient, not features.
✅ Example:
Dealing with heel pain? Our Oakville foot clinic offers custom orthotics designed to reduce inflammation and support proper alignment. Book your assessment today—relief is one step away.
CTA:
Always include a call-to-action like:
- Book Online
- Call Now
- Learn More
- Schedule Today
📸 Post Image Tips
Always upload a high-quality image, such as:
- Relevant treatment photo (your own, not stock if possible)
- Seasonal visual (e.g., snow, leaves, sandals)
- Before & after (with consent)
- Promo flyer or branded graphic
✅ Use square format (1200x1200px) for best results
🔁 Frequency & Scheduling
- Post at least once per week
- Posts expire after 6 months, so keep them fresh
- Reuse and repurpose old seasonal posts annually
✅ Tools like GBP scheduling software (e.g., Local Viking, OneUp) can automate this process
🛑 What NOT to Do
- ❌ Don’t post long paragraphs—people skim
- ❌ Don’t stuff it with keywords—it sounds unnatural
- ❌ Don’t use poor quality or irrelevant photos
- ❌ Don’t forget your CTA
🧠 Final Thoughts
Google Posts are a free, powerful, and underused tool for clinics of all kinds. When done right, they:
- Keep your listing active and fresh
- Increase clicks and calls
- Boost your relevance in Google’s local algorithm
- Show potential patients you’re real, up-to-date, and ready to help
And unlike social media posts, these show up when people are already looking to book.
📞 Want Done-for-You Google Posts That Convert?
At GBP Support, we create monthly post calendars and content for Canadian clinics—designed to attract, educate, and convert local searchers into appointments.
👉 [Book a Free 15-Min Discovery Call]
We’ll show you exactly what to post, when to post it, and how to get more bookings—without ads or guesswork.