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Staying Active on Google Doesn’t Have to Be a Chore
Want your business to keep showing up in the Google 3-Pack?
Then your Google Business Profile (GBP) needs to stay active, accurate, and updated.
But that doesn’t mean spending hours every week tinkering with it.
What you need is a repeatable, 5-minute weekly routine to keep your GBP fresh—so you stay visible, relevant, and one step ahead of the competition.
In this blog, we’ll show you a simple checklist that:
- Boosts your rankings
- Increases engagement
- Builds trust with Google and local customers
Let’s get to work.
✅ Your 5-Minute Weekly GBP Routine
Here’s what you can do every Monday (or any day) in 5 minutes or less:
1. Post 1 New Update (2 mins)
Even if you don’t have news, post something that:
- Highlights a recent job
- Shares a customer tip
- Promotes a seasonal service
- Answers a common question
💡 Don’t overthink it:
“We just helped a local business in Oakville update their GBP profile—now booking for June!”
📷 Include a photo—even if it’s from your phone.
⏱ Time: 2 minutes
2. Respond to Any New Reviews (1 min)
Even a simple “Thank you!” shows Google (and future customers) that you’re active and attentive.
✅ Pro tip: For positive reviews, use keywords where possible:
“Thanks so much for the kind words! Glad we could help with your spring lawn care in Hamilton.”
✅ For negative reviews:
Stay calm, professional, and invite offline resolution.
⏱ Time: 1 minute
3. Answer Any New Questions in the Q&A Section (30 sec)
GBP’s Q&A feature often gets overlooked—but Google sees it as a trust signal.
If someone asked a question (e.g. “Do you offer weekend appointments?”), answer it quickly and clearly.
💡 You can also seed your own Q&A by asking and answering common questions customers have.
⏱ Time: 30 seconds
4. Double-Check Business Info (30 sec)
Click your profile and scan for accuracy:
- Hours of operation (especially around holidays)
- Phone number
- Website and booking links
- Services listed
⚠️ Google can overwrite info from third-party sources—so it’s good to check regularly.
⏱ Time: 30 seconds
5. Look at Insights (1 min)
Check your GBP Insights tab (on desktop or in the Google Maps app) to see:
- How many people viewed your profile
- What keywords they used to find you
- How many clicked “Call,” “Visit Website,” or “Directions”
🎯 Use this data to decide:
- What your next post should focus on
- Which services to feature more prominently
- Where to spend your local SEO budget
⏱ Time: 1 minute
🧠 Bonus Tip: Set a Weekly Reminder
Set a recurring calendar alert for the same day/time every week.
📅 Example: “Check GBP – Mondays @ 9am”
This tiny habit builds consistency—and consistency wins local rankings.
📈 Why This Routine Works
Even though it’s simple, this weekly check-in:
- Tells Google your business is active
- Tells customers you’re engaged
- Reduces risk of bad data or lost opportunities
- Boosts conversion rates by keeping your profile sharp
It’s one of the easiest SEO habits with the highest ROI for local businesses.
Final Thoughts: 5 Minutes That Pay Off All Week
Your Google Business Profile is your digital storefront.
Keep it tidy, welcoming, and up to date—and Google will reward you with better rankings and more local visibility.
At GBP Support, we help small business owners build smart, scalable local SEO systems that don’t eat up your time.
👉 Book your free discovery call and we’ll walk you through your current GBP—and show you how to make it work harder with just 5 minutes a week.